All work
Brand Identity 2023
North Linen Co.
A home linen brand, set in calm.
Client
North Linen
Location
Copenhagen, DK
Services
Brand Identity, Web Direction, Tone of Voice
Year
2023
The challenge
Competing in a category where every brand uses the same photographer and the same font.
The approach
We rejected the category uniform. A soft serif with architectural spacing. A photography direction lit only by window light.
The outcome
Picked up as a case study in Brand New. DTC revenue climbed within the first quarter.
+84%
DTC revenue
46%
email open rate
2.2x
return customers