All work
Brand Collaterals 2024
Fable & Co.
Print system for a slow fashion label.
Client
Fable
Location
Mumbai, IN
Services
Brand Collaterals, Packaging, Print Direction
Year
2024
The challenge
The founder wanted unboxing to feel like reading a letter, not opening a parcel.
The approach
A typographic system built on one weight, one colour, and one paper stock. Everything else is restraint and ink.
The outcome
Organic share-of-voice doubled on social after the first collection shipped. Stockists requested the tags as an upgrade.
+62%
repeat buyers
2.4x
unboxing UGC
18
stockists