All work
Website Design 2024
Ember & Oak
A specialty coffee roaster, on the web.
Client
Ember & Oak Coffee
Location
Melbourne, AU
Services
Website Design, Art Direction, CMS Build
Year
2024
The challenge
A founder-led roaster with seven origins, three brewing guides, and a subscription service spread across three disconnected tools.
The approach
One surface, three jobs. An editorial homepage, a product story page that reads like a magazine, and a frictionless subscribe flow. Everything editable in a CMS the team actually uses.
The outcome
Subscription conversions lifted within six weeks of launch. Bounce rate fell by nearly half on origin stories.
+38%
subscribe conversion
48%
bounce reduction
4m 12s
avg. session