All work
Ad Creatives 2024
Lumen Wellness
Performance ads that still feel like a brand.
Client
Lumen
Location
New York, US
Services
Ad Creatives, Art Direction, Copy
Year
2024
The challenge
Paid creative that scaled without looking like paid creative.
The approach
A modular system of headlines, product shots, and motion loops. Every asset auditable against the brand system. Every hook written to sound human.
The outcome
CAC fell inside the first month. Creative fatigue pushed out by several weeks per concept.
31%
CAC reduction
4.8x
ROAS
62
assets shipped