Brand Identity 2025
Okane Capital
Invest with intention. Backed by data, driven by alpha.
Client
Okane Capital
Location
Surat, IN
Services
Brand Identity, Logo System, Brand Collaterals
Year
2025
The challenge
Three operators with backgrounds in equity research, banking and financial advisory came together to build a firm that sounds like a smart advisor, not a salesperson. The brand needed to feel geometric, stable, transparent, and built on more than one face.
The approach
We designed a hexagonal isotype split into six triangular facets. One for each pillar that guides every investment decision: risk management, alpha generation, business understanding, management evaluation, reasonable valuation, growth. The wordmark sits in Satoshi Bold with tightened tracking. The palette moves from Ink to Tide to Mist. Deep, intentional, quietly confident.
The outcome
A full identity system that reads equally well on a pitch deck and a business card. Launched alongside the 2025 fund narrative and collateral rollout.